Website in a Week/end: Day 3

Publish & Polish

Take the final steps to launch your Site, then start optimizing beyond this weekend.

Lesson 8

Get Social

A well-executed social media plan includes making it easy for your users to share your content and join your community. Look great on social and connect the dots for your new subscribers and clients. 

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Lesson 9

Final Pages for Publishing

With a few final touches to your Site, you’re ready to launch. The final few pages give your website visitors extra care and confidence as they progress through their customer journey.

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Lesson 10

SEO and Tracking

Improve your organic traffic with search engine optimization, and measure your results with tracking settings.

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Lesson 11

Optimize Your Site

A website is truly never “finished.” Revising is quick and easy with Leadpages, starting with optimizations for mobile devices, margins and padding, and CSS settings.

Lesson 8

Get Social

About this lesson:

Getting free traffic is part of the promise of social marketing, and Leadpages makes it easy to empower your visitors to share your website and pages. We also give you a quick way to ensure you look your best when your content is shared on social. Plus, discover a quick way to build your community on popular platforms like Facebook, Instagram, and LinkedIn, so you can take your relationships deeper with your audience.

  • Social sharing settings
  • Open graph preview settings
  • Profile links to popular platforms  

Recommended Resources:

Leadpages Support: The Social Widget ↗

Leadpages Support: The Facebook 'Like' Widget ↗ 

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Lesson 9

Final Pages for Publishing

About this lesson:

With a few final touches to your Site, you’re ready to launch. These final pages give your website visitors extra care and confidence as they progress through their customer journey. Then, smash that Publish button to bring your website to life.

  • Thank You Page
  • 404 Error Page
  • Privacy Page
  • Publishing your Site 

Recommended Resources:

Leadpages Support: Publishing your site ↗

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Lesson 10

SEO and Tracking

About this lesson:

Improve your organic traffic with search engine optimization, and measure your results with tracking settings. Leadpages includes several opportunities to boost your SEO, including heading tags and alt-text. Of course, your primary content will also make it easier for your future customers to find you in search engines. 

  • SEO title and description
  • H1, H2, H3 tags
  • Alt-text for images 
  • Keywords in content
  • Tracking with Leadpages and Google Analytics 
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Lesson 11

Optimize Your Site

About this lesson:

A website is never truly “finished.” After publishing version 1, occasionally revise your site, starting with optimizations for mobile devices. Play with white space using margins and padding. Fine tune with CSS settings. Then consider entire website varieties for seasonal campaigns you can quickly turn on and off. 

  • Device specific display settings
  • Margins and padding for sections and columns
  • CSS settings
  • Create website 
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