Website in a Week/end: Day 2

Content Creation

Bring your Site to life with the words and images that audiences will connect to.

Lesson 4

Set Your Visual Brand

While working with a Leadpages site template, use global styles and your brand colors to make your site your own in a few clicks.

Start Lesson →
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Lesson 5

Gather Your Content

The written content of your website will be the most essential element for the success of your site. Focus first on the key pages that will get the most traffic. Understand that your site will continue to be a work-in-progress, even after launch. 

video thumbnail - gather your visuals

Lesson 6

Gather Your Visuals

Spice up your website by gathering background and content images that set the tone for your new visitors. Create your own images or find them easily on premium and free stock-photo sites around the web.

video thumbnail - focus on conversion

Lesson 7

Focus on Conversion

You want a website that not only looks great, but also one that actually brings you business. That requires intentional use of well-placed call-to-action buttons, higher converting lead magnets, and integrated buying opportunities. 

Lesson 4

Set Your Visual Brand

About this lesson:

While working with a Leadpages site template, use global styles and your brand colors to make your site your own in a few clicks. 

  • Logo as an image or text
  • Default text settings
  • Creating your brand color palette  

Recommended Resources:

Leadpages Support: Global style settings ↗ Color palette creation: Coolors.co ↗

Start Creating Your Site →
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Lesson 5

Gather Your Content

About this lesson:

The written content of your website will be the most essential element for the success of your site. Building off your plan from Lesson 3, focus first on the primary pages of your site (Home, Thank You, About, Services/Product pages) that will get the most traffic. Understand that your site will continue to be a work-in-progress, even after launch. 

  • Initial thoughts on SEO
  • Site pages to create
  • Gathering testimonials
  • Build your content over time 
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Lesson 6

Gather Your Visuals

About this lesson:

Spice up your website by gathering your visuals and make your site look more like your own instead of like a template. Use background images in your hero section of various pages to set an immediate tone with your audience. Use content images within the blocks of your writing. Create your own images or find them easily on premium and free stock-photo sites around the web.  

  • Background images
  • Content images
  • Sourcing your images
  • Photo shotlist  

Recommended Resources:

Shutterstock ↗ (Purchase for less with your Leadpages account)

Unsplash ↗ Free stock images

Leadpages Support: Image Widget ↗

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Lesson 7

Focus on Conversion

About this lesson:

It's one thing to have a site that looks good, that feels like it has your personality, but it's another thing for it to actually convert traffic into leads and then customers and clients. You want a website that actually brings you business, and that requires intentional use of well-placed call-to-action buttons, higher converting lead magnets, and integrated buying opportunities. 

  • CTA best practices
  • Lead magnets
  • Collecting payments
Continue to Day 3 →